Building an eCommerce shop is all about selling products. You might be able to get a few sales using organic marketing, but in order to really build your brand and scale your business, you need to learn how to sell – and sell well.
1. Create a sense of urgency
Creating a sense of urgency is one of the oldest marketing tricks in the book, and it’s also one of the most effective. People are more likely to make a purchase if they feel like they might miss out on a great deal. There are lots of ways to create a sense of urgency in your eCommerce shop. You can offer limited-time discounts, run flash sales, or even use countdown timers on your product pages. The key is to give people a reason to buy right now, rather than putting it off.
2. Use high-quality images
Your product images are one of the most important parts of your online store. They’re the first thing potential customers see, and they can make or break a sale. Invest in high-quality product images to show your products in the best light. This could mean hiring a professional photographer or taking the photos yourself with a good camera and lighting. Be sure to include multiple images of each product from different angles, and consider adding a zoom feature so customers can get a closer look. High-quality images can help build trust with potential customers and make your products more appealing, which can lead to more sales.
3. Offer a money-back guarantee
One of the biggest hurdles for new customers to overcome is trust. They don’t know you, so they have to rely on other trust signals, like customer reviews, or take a chance on your product. One way to remove the risk associated with trying a new product is to offer a money-back guarantee. This is a promise that you’ll give a customer their money back if they aren’t satisfied with their purchase. Not only does this help build trust with new customers, but it can also increase the average order value in your shop. Customers may feel more comfortable adding additional items to their cart if they know they can get their money back if they don’t like something.
4. Create a compelling call to action
Next up is your call to action. This is the button on your product page that tells your customer what you want them to do next. It’s usually something like “Add to Cart” or “Buy Now.” Your call to action should be short and to the point. It should also be easy to see and easy to click on. You can use a different color, font, or size to make it stand out from the rest of the text on your product page. The most important thing is to make sure your call to action is compelling. You want to give your customers a good reason to click on it and make a purchase.
5. Offer free shipping
Free shipping is one of the most popular promotions in the world of online shopping. Customers love free shipping, and many will even choose to shop at a more expensive store if it means they can avoid shipping fees. The downside of offering free shipping is that it can be expensive for you as the seller. You can avoid this by offering free shipping on orders over a certain amount. This can encourage customers to spend more in order to qualify for free shipping, which can help you increase your average order value. You can also experiment with different free shipping promotions. For example, you could offer free shipping on select items or during certain times of the year, such as the holiday season.
Social proof is a powerful way to show potential customers that your products are worth buying. There are a few different ways you can use social proof in your eCommerce shop. The most common way is to include customer reviews and ratings on your product pages. You can also use testimonials, case studies and success stories on other areas of your website to show potential customers that people love your products. Another way to use social proof is to highlight any awards, press mentions or other accolades your business has received. This can help build trust with potential customers and make them more likely to buy from you.
