Square is a popular payment processor that offers ecommerce on Square, mobile payment solutions, POS systems, and more. It’s known for its sleek, user-friendly interface, affordable pricing, and seamless integrations with other tools and software — like ecommerce platforms.
In 2018, Square launched its own ecommerce platform to give its users a fully-integrated experience. But, is it right for your business?
What is Square Ecommerce and How Does It Work?
Square Ecommerce is the online sales arm of the popular point-of-sale system, Square. With Square Ecommerce, you can build and manage a professional online store for your business. There are a few different features and tools that come with a Square Ecommerce plan, which we’ll cover in more detail below. But, in general, Square Ecommerce is designed to help business owners quickly and easily create an online store that’s fully integrated with their in-person sales and other business tools.
Key Features of Square Ecommerce That Can Benefit Your Business
• Easy store setup: If you already have a Square account, you can easily add an ecommerce store to your account. If you’re new to Square, you can get started by creating a free account and then setting up your free online store.
• Customizable design: Square’s online stores come with a variety of free professional website designs you can choose from. You can customize your design to match your brand’s colors, add your logo and more.
• Unlimited product listings: Square lets you list an unlimited number of products in your online store, so you don’t have to worry about upgrading your plan as your business grows.
• Mobile-friendly design: All of Square’s website designs are mobile responsive, so your site will look great on any device.
• Built-in SEO tools: Square’s online stores come with built-in SEO tools to help you optimize your site for search engines. You can add meta titles and descriptions to your pages and products, and you can even create custom URLs for your products.
• Inventory management: Square’s ecommerce platform comes with built-in inventory management tools. You can easily track your stock levels, set up low stock alerts and more.
Square vs. Other Ecommerce Platforms: Which is Best for You?
If you are a small or medium-sized business that wants to start selling online, but you don’t want to pay a lot of money for a fancy website, then Square is a great option for you. They have a number of free and low-cost tools that can help you build a professional website, list your products, and process orders.
With the exception of Big Cartel, most ecommerce platforms don’t offer free plans. If you’re on a tight budget, you’ll want to take advantage of Square’s free tools. But if you have a little more money to spend, you may want to consider a platform like Shopify, BigCommerce, or Squarespace. These platforms offer more advanced features and tools, but they also come with more expensive monthly fees.
How to Set Up Your Ecommerce Store on Square in 5 Easy Steps?
Setting up your Square ecommerce store is simple and straightforward. Here are the five basic steps you’ll need to take to get up and running.
Step 1: Create Your Square Account
You’ll need a Square account to set up your online store. If you don’t already have one, you can sign up for free.
Step 2: Enable Ecommerce
Once you’re logged into your Square account, navigate to the “Online Store” tab and click “Get Started.” Then, follow the prompts to set up your online store.
Step 3: Customize Your Store
Next, you’ll need to customize your online store. You can choose from a variety of themes and colors, and you can add your logo and company name to make it your own.
Step 4: Add Your Products
Now it’s time to add your products to your online store. You can do this manually or you can import your products from a CSV file.
Step 5: Set Up Your Payments
Last but not least, you’ll need to set up your payments. Square offers a variety of payment options, including credit and debit cards, digital wallets, and more.
Ecommerce on Square is a great solution for brick-and-mortar businesses that want to start selling online. It’s also a great solution for businesses that are already selling online but are looking to change their ecommerce platform and want to take advantage of the benefits that come with Square’s integrated suite of services.
