There’s nothing more frustrating than nearly closing a sale with a customer, only to see them back out at the last second. This is especially true for ecommerce businesses. When a customer adds a product to their online shopping cart, they’ve gotten closer to making a purchase than ever before.
But when they abandon their cart, you lose the sale. It’s as simple as that.
1. Make your cart easy to find
The first step to preventing cart abandonment is to make sure your customers can easily find their cart. This may seem like a no-brainer, but you’d be surprised how many ecommerce websites make it difficult for customers to find their cart. The best way to make your cart easy to find is to include a cart icon or link in your website’s navigation menu. You can also include a “View Cart” or “Checkout” button in the header or footer of your website. The key is to make sure your cart is always just a click away, no matter where your customers are on your website.
2. Display your cart’s contents clearly
Displaying your cart’s contents clearly is another way to help your customers visualize the next steps in their shopping journey. This is especially important if you’re offering upsells or cross-sells, or if you’re running a sale on products that are already in the cart. Displaying the cart’s contents clearly can also help your customers make any last-minute changes to their order, like updating the quantity of a product or removing an item. The easier it is for your customers to see what’s in their cart, the more likely they are to complete their purchase.
3. Add a cart icon with a badge
One way to alert shoppers of the number of items in their cart is to include a cart icon in your navigation menu. This is a common practice many ecommerce businesses use to make it easy for shoppers to find their carts. It’s also a great way to show the number of items in the cart. In the example below, the number of items in the cart is displayed in a red circle on the cart icon. This is a simple but effective way to draw attention to the cart and let shoppers know how many items are in it. If you have a lot of items in your cart, you can also display a “badge” on the cart icon that shows the number of items. This is a great way to make the cart icon stand out and increase the chances that shoppers will click on it.
4. Use a cart icon that looks like a cart
This may seem like a small detail, but it can have a big impact on your cart abandonment rate. You want to make sure that your cart icon looks like a cart. This may seem obvious, but many websites use icons that don’t look like a traditional cart. If your icon doesn’t look like a cart, it can be confusing for customers. They may not realize that they need to click on the icon to view their cart. To avoid this, make sure that your cart icon looks like a cart. This will make it clear to customers that they need to click on the icon to view their cart and complete their purchase.
5. Make your cart icon easy to click
It might seem like a small detail, but the design and placement of your cart icon can have a big impact on your cart abandonment rate. Your cart icon should be easy to find and click on, so make sure it’s not too small or hidden in a corner of your website. Instead, place your cart icon in a prominent location that’s easy for customers to see and click on. You can also use a pop-up notification to let customers know when they’ve added a product to their cart.
Your customers should be able to see their cart no matter what page they’re on. That’s why it’s important to add a cart icon to every page on your ecommerce website. This makes it easy for customers to see what’s in their cart and how much they’ve spent, and it also makes it easy for them to get back to their cart when they’re ready to check out. In addition to adding a cart icon to every page, you should also include a “view cart” or “go to cart” button next to your add-to-cart buttons. This makes it easy for customers to see what they’ve added to their cart and how much they’ve spent.
