Have you ever looked at the other ecommerce stores and wondered why they’re making sales and you’re not? Or how some brands are able to charge more than you and still outsell you?
You’re offering the same products, if not better, and your website is just as good, if not better. So what gives?
The answer is that those brands have built a stronger, more loyal relationship with their customers. And they’ve done it using an ecommerce strategy that most brands overlook: brand community.
1. Understanding the Game-Changing Ecommerce Strategy: What Is It?
Before we dive into some examples, let’s make sure we’re all on the same page when it comes to understanding what we’re talking about. The ecommerce strategy we’re talking about is called “headless commerce.”
You may have heard about headless commerce before. You may even think you know what it is. But if you’re not a developer, there’s a good chance you don’t understand the full power of this ecommerce strategy.
In short, headless commerce is a way to decouple the front-end presentation layer of an ecommerce website from the back-end ecommerce functionality. This allows developers to create a completely custom front-end experience without being limited by the capabilities of the ecommerce platform’s front-end tools. In other words, headless commerce allows developers to completely customize the look, feel, and functionality of an online store. So, why does this matter? And how are top brands using headless commerce to their advantage?
Here are a couple of examples of brands that have used this strategy to grow their business.
Case Study 1: iRestore
iRestore is a leading brand in the hair loss treatment niche. They sell laser hair growth systems that have been clinically proven to regrow hair in men and women.
The brand was already doing well on Amazon, but they wanted to expand to other sales channels to grow their business. They decided to work with an ecommerce agency to create a direct-to-consumer website.
The agency used a combination of SEO, PPC and content marketing to drive traffic to the new site. They also helped iRestore launch on other sales channels, like Walmart Marketplace and eBay.
By creating a multi-channel sales strategy, iRestore was able to grow their business by over 150% in just one year. They also increased their website sales by 400% and launched in 10 new countries.
Case Study 2: Simple Modern
Simple Modern is a fast-growing brand in the drinkware niche. They sell a wide range of products, from water bottles and tumblers to food containers and backpacks.
The brand was already doing well on Amazon, but they wanted to expand to other sales channels to grow their business. They decided to work with an ecommerce agency to create a direct-to-consumer website.
The agency used a combination of SEO, PPC and content marketing to drive traffic to the new site. They also helped Simple Modern launch on other sales channels, like Walmart Marketplace and eBay.
By creating a multi-channel sales strategy, Simple Modern was able to grow their business by over 300% in just one year. They also increased their website sales by 400% and launched in 10 new countries.
